{"id":4486,"date":"2019-12-09T08:37:06","date_gmt":"2019-12-09T08:37:06","guid":{"rendered":"https:\/\/maresalogistica.com\/blog\/la-tecnologia-el-desafio-de-la-logistica-futura\/"},"modified":"2022-03-16T09:37:36","modified_gmt":"2022-03-16T09:37:36","slug":"la-tecnologia-el-desafio-de-la-logistica-futura","status":"publish","type":"post","link":"https:\/\/maresalogistica.com\/en\/blog\/la-tecnologia-el-desafio-de-la-logistica-futura\/","title":{"rendered":"La tecnolog\u00eda, el desaf\u00edo de la log\u00edstica futura"},"content":{"rendered":"\r\n<p>Con tantas nuevas tecnolog\u00edas que, adem\u00e1s, evolucionan y cambian constantemente, competir por la gesti\u00f3n atenci\u00f3n e inversi\u00f3n, definiendo una clara estrategia digital ser\u00e1 cr\u00edtico en la estrategia comercial de las compa\u00f1\u00edas de log\u00edstica.<\/p>\r\n\r\n\r\n\r\n<p>Lo digital va a ser cada vez m\u00e1s un desaf\u00edo para el sector. Seg\u00fan la mayor\u00eda de los expertos, no hay otras muchas industrias en las que la correcta utilizaci\u00f3n de los datos y su an\u00e1lisis digital vayan a jugar un papel m\u00e1s importante en los pr\u00f3ximos cinco a\u00f1os que en el transporte y en la log\u00edstica: el sector nunca tuvo acceso a m\u00e1s datos y aqu\u00ed hay grandes oportunidades para mejorar rendimiento y prestar un mejor servicio a los clientes. Los operadores log\u00edsticos, formando parte de un entorno digital en la cadena de valor integrada, pueden beneficiarse de an\u00e1lisis y diagn\u00f3sticos significativamente mejorados para optimizar y planificar sus rutas.<\/p>\r\n\r\n\r\n\r\n<p>Si a ello le sumamos el aprendizaje autom\u00e1tico y las t\u00e9cnicas de inteligencia artificial para datos, la anal\u00edtica puede ofrecer una verdadera soluci\u00f3n para crear estas rutas. A su vez, la tecnolog\u00eda de almacenar datos en la nube puede habilitar soluciones inteligentes para las plataformas log\u00edsticas que permitan abrir nuevos modelos de negocio, como el &#8220;reenv\u00edo de carga virtual&#8221;.<\/p>\r\n\r\n\r\n\r\n<p>Estas tecnolog\u00edas tambi\u00e9n pueden proporcionar flexibilidad y escalabilidad, as\u00ed como estandarizaci\u00f3n y armonizaci\u00f3n de procesos en toda la organizaci\u00f3n. Esto es especialmente importante para aquellos operadores log\u00edsticos que hayan crecido a trav\u00e9s de adquisiciones y actualmente conf\u00edan en un mosaico de sistemas heredados de las empresas fusionadas.<\/p>\r\n\r\n\r\n\r\n<p>El potencial del uso de la tecnolog\u00eda en la log\u00edstica en general es enorme, pero hasta ahora la industria no ha sido muy diligente para aprovechar estas inmensas oportunidades. \u00a0Seg\u00fan un reciente <a href=\"https:\/\/www.pwc.com\/gx\/en\/transportation-logistics\/pdf\/the-future-of-the-logistics-industry.pdf\">estudio<\/a> de PWC el porcentaje de compa\u00f1\u00edas de log\u00edstica que est\u00e1n en una dimensi\u00f3n \u201cavanzada\u201d es solo del 28%, mientras que el 45%\u00a0 de los clientes de estas empresas que tienen esa nivel de digitalizaci\u00f3n es ya del 45%. Por eso, y para paliar este atraso, las empresas de log\u00edstica tienen la obligaci\u00f3n de invertir entre el 5 y el 9% de sus ingresos en tecnolog\u00eda durante los pr\u00f3ximos a\u00f1os.<\/p>\r\n\r\n\r\n\r\n<p><em>Articulo extra\u00eddo es <a href=\"https:\/\/www.pwc.com\/gx\/en\/transportation-logistics\/pdf\/the-future-of-the-logistics-industry.pdf\">este art\u00edculo<\/a> de PWC <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda est\u00e1 cambiando la forma en la que las empresas operan en log\u00edstica. Los ganadores de este nuevo mercado que se est\u00e1 configurando ser\u00e1n los que entiendan c\u00f3mo explotar toda una gama de nuevas tecnolog\u00edas a partir de datos an\u00e1lisis de automatizaci\u00f3n y soluciones multiplataforma. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[35],"tags":[],"class_list":["post-4486","post","type-post","status-publish","format-standard","hentry","category-tecnologia-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La tecnolog\u00eda, el desaf\u00edo de la log\u00edstica futura &#060; Maresa Log\u00edstica<\/title>\n<meta name=\"description\" content=\"Gracias a los avances tecnol\u00f3gicos, la log\u00edstica ha dado muchos pasos hacia adelante. El uso y an\u00e1lisis de los datos generan nuevas oportunidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maresalogistica.com\/en\/blog\/la-tecnologia-el-desafio-de-la-logistica-futura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tecnolog\u00eda, el desaf\u00edo de la log\u00edstica futura &#060; Maresa Log\u00edstica\" \/>\n<meta property=\"og:description\" content=\"Gracias a los avances tecnol\u00f3gicos, la log\u00edstica ha dado muchos pasos hacia adelante. El uso y an\u00e1lisis de los datos generan nuevas oportunidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maresalogistica.com\/en\/blog\/la-tecnologia-el-desafio-de-la-logistica-futura\/\" \/>\n<meta property=\"og:site_name\" content=\"Maresa Log\u00edstica\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-09T08:37:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T09:37:36+00:00\" \/>\n<meta name=\"author\" content=\"Jose L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/blog\\\/la-tecnologia-el-desafio-de-la-logistica-futura\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/blog\\\/la-tecnologia-el-desafio-de-la-logistica-futura\\\/\"},\"author\":{\"name\":\"Jose L\u00f3pez\",\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/#\\\/schema\\\/person\\\/42287fb767e017d20e72ba7536826508\"},\"headline\":\"La tecnolog\u00eda, el desaf\u00edo de la log\u00edstica futura\",\"datePublished\":\"2019-12-09T08:37:06+00:00\",\"dateModified\":\"2022-03-16T09:37:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/blog\\\/la-tecnologia-el-desafio-de-la-logistica-futura\\\/\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/#organization\"},\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/blog\\\/la-tecnologia-el-desafio-de-la-logistica-futura\\\/\",\"url\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/blog\\\/la-tecnologia-el-desafio-de-la-logistica-futura\\\/\",\"name\":\"La tecnolog\u00eda, el desaf\u00edo de la log\u00edstica futura &#060; Maresa Log\u00edstica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/maresalogistica.com\\\/en\\\/#website\"},\"datePublished\":\"2019-12-09T08:37:06+00:00\",\"dateModified\":\"2022-03-16T09:37:36+00:00\",\"description\":\"Gracias a los avances tecnol\u00f3gicos, la log\u00edstica ha dado muchos pasos hacia adelante. 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